Chartwell Strategies is a strategic marketing consultancy that empowers businesses by combining strategic know how with marketing mastery to navigate clients through complex challenges. 

Our name derives from our location near Chartwell House, the historic family home of Sir Winston Churchill. Inspired by Churchills tenacity and bulldog spirit, we help businesses identify their core ‘Where to Play’ and ‘How to Win’ decisions.

Many confuse plans with strategies. We don’t. Our approach strips away the unnecessary, focusing on what truly matters for your success. By combining razor-sharp strategy with deep market insights and flawless execution, we empower you to triumph in your chosen arena.

Our mission

At Chartwell, we turn the difficult art of simplicity into your competitive advantage.

That’s our promise. That’s what we do.

Chartwell Strategies is a strategic marketing consultancy that empowers businesses by combining strategic know how with marketing mastery to navigate clients through complex challenges. 

Our name derives from our location near Chartwell House, the historic family home of Sir Winston Churchill. Inspired by Churchills tenacity and bulldog spirit, we help businesses identify their core ‘Where to Play’ and ‘How to Win’ decisions.

Many confuse plans with strategies. We don’t. Our approach strips away the unnecessary, focusing on what truly matters for your success. By combining razor-sharp strategy with deep market insights and flawless execution, we empower you to triumph in your chosen arena.

Our mission

At Chartwell, we turn the difficult art of simplicity into your competitive advantage.

That’s our promise.

That’s what we do.

Capabilities

Strategy

Defining your where to play and how to win

Strategy Choices
Mission and manifesto
Pricing Strategy
targeting
market specific insight
Brand strategy
unique value proposition
identify capabilities
systems and product management

Route to market

Executing your strategy

Customer touchpoints
User journey
Customer profiling
Distribution
website design
Onboarding
Copywriting
communications

Consumer Insights

Understanding the human element

Behavioural science
Consumer psychology
user testing

OUR APPROACH
Chartwell’s approach integrates three core capabilities:

  1. Strategic Choices
  2. Route to Market
  3. Consumer Psychology

This framework provides a clear path to success in any market.
Strategic Choices: Defining Your Battlefield We help you answer two crucial questions:

  • Where to Play: Which markets, customers, and locations will you target?
  • How to Win: What does victory look like? What’s your unique value proposition? What resources and systems do you need to sustain success?

Route to Market: Executing Your Strategy. Once your strategic choices are made, we help you chart the course to your customers. This includes:

  • Targeting methods
  • Distribution channels
  • Pricing strategies
  • Customer onboarding processes

Each decision is directly influenced by and reinforces your core strategic choices.


Consumer Psychology: Understanding the Human Element. We help you understand and influence customer behaviour:

  • Irrational decision-making: Recognising the role of emotion and bias
  • Framing: Leveraging presentation to shape perception
  • Biases: Utilizing loss aversion and social proof
  • Psychological value: Creating perceived value beyond economic worth

By aligning these competencies with your strategic foundation, we create a powerful, self-reinforcing system that propels your business to win.
Our Approach
Chartwell’s approach integrates three core capabilities:

  1. Strategic Choices
  2. Route to Market
  3. Consumer Psychology

This framework provides a clear path to success in any market.
Strategic Choices: Defining Your Battlefield We help you answer two crucial questions:

  • Where to Play: Which markets, customers, and locations will you target?
  • How to Win: What does victory look like? What’s your unique value proposition? What resources and systems do you need to sustain success?

Route to Market: Executing Your Strategy. Once your strategic choices are made, we help you chart the course to your customers. This includes:

  • Targeting methods
  • Distribution channels
  • Pricing strategies
  • Customer onboarding processes

Each decision is directly influenced by and reinforces your core strategic choices.


Consumer Psychology: Understanding the Human Element. We help you understand and influence customer behaviour:

  • Irrational decision-making: Recognising the role of emotion and bias
  • Framing: Leveraging presentation to shape perception
  • Biases: Utilizing loss aversion and social proof
  • Psychological value: Creating perceived value beyond economic worth

By aligning these competencies with your strategic foundation, we create a powerful, self-reinforcing system that propels your business to win.