Chartwell Strategies is a strategic marketing consultancy that empowers businesses by combining strategic know how with marketing mastery to navigate clients through complex challenges.
Our name derives from our location near Chartwell House, the historic family home of Sir Winston Churchill. Inspired by Churchills tenacity and bulldog spirit, we help businesses identify their core ‘Where to Play’ and ‘How to Win’ decisions.
Many confuse plans with strategies. We don’t. Our approach strips away the unnecessary, focusing on what truly matters for your success. By combining razor-sharp strategy with deep market insights and flawless execution, we empower you to triumph in your chosen arena.
Our mission
At Chartwell, we turn the difficult art of simplicity into your competitive advantage.
That’s our promise. That’s what we do.
Chartwell Strategies is a strategic marketing consultancy that empowers businesses by combining strategic know how with marketing mastery to navigate clients through complex challenges.
Our name derives from our location near Chartwell House, the historic family home of Sir Winston Churchill. Inspired by Churchills tenacity and bulldog spirit, we help businesses identify their core ‘Where to Play’ and ‘How to Win’ decisions.
Many confuse plans with strategies. We don’t. Our approach strips away the unnecessary, focusing on what truly matters for your success. By combining razor-sharp strategy with deep market insights and flawless execution, we empower you to triumph in your chosen arena.
Our mission
At Chartwell, we turn the difficult art of simplicity into your competitive advantage.
That’s our promise.
That’s what we do.
Capabilities
Strategy
Defining your where to play and how to win
Strategy Choices
Mission and manifesto
Pricing Strategy
targeting
market specific insight
Brand strategy
unique value proposition
identify capabilities
systems and product management
Route to market
Executing your strategy
Customer touchpoints
User journey
Customer profiling
Distribution
website design
Onboarding
Copywriting
communications
Consumer Insights
Understanding the human element
Behavioural science
Consumer psychology
user testing
OUR APPROACH
- Strategic Choices
- Route to Market
- Consumer Psychology
This framework provides a clear path to success in any market.
- Where to Play: Which markets, customers, and locations will you target?
- How to Win: What does victory look like? What’s your unique value proposition? What resources and systems do you need to sustain success?
Route to Market: Executing Your Strategy. Once your strategic choices are made, we help you chart the course to your customers. This includes:
- Targeting methods
- Distribution channels
- Pricing strategies
- Customer onboarding processes
Each decision is directly influenced by and reinforces your core strategic choices.
Consumer Psychology: Understanding the Human Element.
We help you understand and influence customer behaviour:
- Irrational decision-making: Recognising the role of emotion and bias
- Framing: Leveraging presentation to shape perception
- Biases: Utilizing loss aversion and social proof
- Psychological value: Creating perceived value beyond economic worth
By aligning these competencies with your strategic foundation, we create a powerful, self-reinforcing system that propels your business to win.
Our Approach
- Strategic Choices
- Route to Market
- Consumer Psychology
This framework provides a clear path to success in any market.
- Where to Play: Which markets, customers, and locations will you target?
- How to Win: What does victory look like? What’s your unique value proposition? What resources and systems do you need to sustain success?
Route to Market: Executing Your Strategy. Once your strategic choices are made, we help you chart the course to your customers. This includes:
- Targeting methods
- Distribution channels
- Pricing strategies
- Customer onboarding processes
Each decision is directly influenced by and reinforces your core strategic choices.
Consumer Psychology: Understanding the Human Element.
We help you understand and influence customer behaviour:
- Irrational decision-making: Recognising the role of emotion and bias
- Framing: Leveraging presentation to shape perception
- Biases: Utilizing loss aversion and social proof
- Psychological value: Creating perceived value beyond economic worth
By aligning these competencies with your strategic foundation, we create a powerful, self-reinforcing system that propels your business to win.